New Research Shows Changing Market, Evolving Buyer Preferences for the 55+ Housing Market

WASHINGTON, D.C. – January 14, 2011 – (RealEstateRama) — A joint study by the 50+ Housing Council of the National Association of Home Builders (NAHB) and the MetLife Mature Market Institute shows the recession has made 55+ buyers more practical when selecting a new home. Design considerations have become less important, and financial concerns have become more prominent.Previous studies from these two organizations found that most 55+ buyers depended on home sale proceeds to finance a new purchase. The most recent data shows that option diminished during the economic downturn.


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NAHB (National Association of Home Builders) is a trade association that helps promote the policies that make housing a national priority. Since 1942, NAHB has been serving its members, the housing industry, and the public at large. Contact: Ann Marie Moriarty 202-266-8350
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