WASHINGTON, D.C. – February 2, 2012 – (RealEstateRama) — Times have changed and the role of technology continues to alter the home sales landscape. BuilderBooks, the publishing arm of the National Association of Home Builders (NAHB) recently released, Internet Marketing: The Key to Increased Home Sales a book that shows housing professionals how to use Internet marketing to sell more homes and increase revenues. Written to help readers understand the ins and outs of Internet marketing, this new resource teaches readers ways to improve visibility on the Internet, increase Internet commerce, and offers practical ways builders can engage consumers, follow up on leads and convert prospects into buyers.
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