ADDRESSABLE LIGHTING CONTROLS WORK TO IMPROVE BOTTOM LINE FOR RETAILERS BOTH LARGE AND SMALL

May 21, 2012 – (RealEstateRama) –A well-lit environment creates a more positive shopping experience for customers at retail locations of all sizes. As such, the retail industry in the U.S. spends nearly $20 billion on energy each year according to the United States Environmental Protection Agency (EPA) with lighting as the largest energy drain. The EPA also estimates that a 10% reduction in energy costs for average retail outlets could increase profit margins by 16% annually. An advanced lighting control system can serve as an indispensable tool in accomplishing these energy savings while improving illumination quality.


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Caryl Communications is an award-winning public relations and marketing firm focused on media relations as the basis for positive, credible promotion of clients through print, broadcast and Internet media. The firm has experience serving diverse industries including commercial and residential real estate, senior housing, healthcare, financial services, non-profit, technology, insurance, landscape design, hospitality, retail and legal. With a talented team of professionals and an established network of media contacts, Caryl Communications generates awareness for its clients, their products and services through diverse public relation activities.

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