Buyer Demand Keeps Pending Sales Strong in January

The Massachusetts Association of Realtors® (MAR) reported today that ongoing buyer demand pushed pending home sales up in January more than 10 percent compared to the same time last year. Realtors® confidence both in the market and in home prices was positive in January. This month’s “Hot Topic” question finds that the majority of Realtors® in Massachusetts are not yet using 3-D, virtual or augmented reality technology in marketing homes. However, a significant portion (35 percent) have tried the technology on some of their listings, indicating that this is a burgeoning trend among agents


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